Oddly enough it seems that the execs at Louis Vuitton DO care about their brand image! Despite years of gratuitously pumping the profits from their company, playing it up to the asian market, and moving production out of France, the company appears to have recognized its image is headed downhill faster than the Speedy bag.
So when Britney Spears drove a flaming pink Hummer and tapped her finger on a dashboard upholstered in the Louis Vuitton “Cherry Blossom” motif during her 2005 music video “Do Something,” executives at LVMH took notice. More accurately, they tossed their flutes of Moet champagne into the air and called up every lawyer in the house. And this was before Spears went off the deep end!
LVMH won their case in Paris civil court this week, ordering Sony BMG and MTV to stop broadcasting the portion of the video that features the Vuitton upholstered car. The music companies will also pay 80,000 euros in fines for breaking counterfeit laws.
The ruling said that the video was an “attack” on Louis Vuitton’s brands and its luxury image. Check it out for yourself while it is still on the internet (not for long)— but beware, it’s an attack on your ears more than anything else.
